Businesses’ building mobile applications is thriving with millions of apps in the mobile store, thousands of developers building mobile applications for businesses, and DIY app software popping up… The question isn’t should your organization be building mobile business applications, but how can you ensure your first or next business app is successful.
The answer lies in a solid strategy and flawless execution. Here are six key ingredients to help get you started.
Solve a problem
Every successful mobile application solves a problem that a great number of your workforce is having. Companies often get stuck trying solving intrinsic problems when your first few business apps should focus on solving major headaches that your employees are having.
While both have merits, and are problems that need to be solved starting with major headaches your workforce is having will make it easier to kick off your first mobile app, and get users actually using it.
Make sure it’s easy
A sure fire way to ensure your first business app is a flop is by adding too many features or making it extremely difficult to use. The key to mobilizing your workforce is building a mobile app that your workforce will actually use. Trying to add too much to one app or extra features that are not really needed will only discourage use and will have the exact opposite impact you’re going for.
Don’t forget other browsers
Limiting your mobile apps to a specific device or browser will alienate a large segment of your users. Don’t forget if you’re building a native app you will have to build several apps that work for all the devices which can substantially raise costs.
Pro tip: Consider building a browser based application that will ensure your application works on almost any device. With HTML5 most cross platform browser based applications can now work without a wifi / internet connection.
Have a marketing plan
Don’t make the mistake of assuming sending out a companywide email will ensure a successful launch. Once the mobile app is developed it’s important to encourage use and remind your workforce that the application exists.
Create and devise a marketing plan that includes a pre-launch campaign, launch campaign, and post-launch campaign. Consider employee training and on-going mini marketing campaigns that reminds users what problem you’re solving and how you’re making their lives easier.
Use a kick awesome mobile app builder
For most business applications you don’t need to spend tens of thousands of dollars hiring a developer. Tools like TD Mobile enable you to build mobile friendly business applications with little to no coding experience, and connect to business applications such as SalesForce and SAP.
Don’t forget to include users
Often times IT will build a mobile application without soliciting user feedback until it’s complete. The best way to build a business app that users want—is to ask them. Involve them as early into the process as possible. If you’re building an app for your sales team consider running a beta test as you’re building the application where they can give feedback through the entire process to ensure that the application is what they need.
Don’t forget to visit Gupta Technologies on stand #310 at Apps World Germany