Mobile applications are tools whose efficacy can be hard to measure. Nonetheless it is of the upmost importance to keep results-driven mobile initiatives a focus for any mobility strategy. A companies mobility strategy should be planned out beforehand with at least a two year plan to assure results are achieved and development time is not wasted. Types of mobile platforms and architectures need to be explored and questions about future scalability need to be answered to properly understand what is important for any particular company and what tools best help them achieve positive results. Since technology is a quickly changing landscape predicting possible changes and realizing the risks of obsolescence prevent important projects turning into foolish and costly mistakes.
Thinking about what types of mobile apps are the most valuable can be a difficult job. The aim of mobile applications is to provide an intuitive way which helps to quickly complete a task with the capabilities provided by a smartphone. Field work, sales information and inventory management are three common use cases where simple applications can provided a fast and efficient way to save employees’ time and effort. Other mobile use cases such as workflow apps, customer relationship management and analytics typically mean more complicated applications that may be considered in matured stages of mobility. With the ever broadening scope of mobile application uses, carefully thought through plans are a necessity if solid results are to be expected because of the variety of possibilities and choices in the market.
Pursuing results also can come in a variety of different goals and metrics to be measured. One way to measure whether a mobile app is worth it for a company can be by measuring the amount of wrench time, the time employee’s spend actively working, with or without a mobile application. Oftentimes things can prevent productive time from happening and mobile apps solves this by making things simpler and faster giving employees an extra fifteen minutes to an hour which over time can add up to a lot of increased productivity. Many enterprise apps’ impact will not always be easy to see or monetize but across a large spectrum of companies and workers, shortcuts and time saving methods add up to a lot of positive results companywide.
Finally once a strategy is in place the questions that remain are with capabilities, development and deployment. Depending on whether an app is built with mobile point solutions or mobile application development platforms the capabilities and development can be more complex and customizable or simpler within a mobile platform’s limits. Native and cross-platform functionality will be an important issue, as well as updates, maintenance, security and authentication options which all need to be dealt with as well. Unless proprietary control is important a mobile platform can add value by reducing costs in time and money as well as the total cost of ownership but in the end each mobility strategy will require a different solution to achieve the best results possible.
Author: DronaHQ (www.dronahq.com) – Fastest Enterprise Mobility Platform to design, develop, and deliver employee- and partner-facing mobile apps
With constant evolving mobility space, planning a mobility strategy and executing it successfully is indeed challenging. For those at Enterprise Apps World in North America May 12-13, 2015, DronaHQ team will be help consult Mobility Strategies for your organization.