We recently caught up with Beth Kindig, Developer Evangelists @ Personagraph. Read this exclusive interview today!
Personagraph will be at Apps World North America this forthcoming May. Book your free expo pass here
What does your company do?
Personagraph helps app developers understand their mobile users, their interests and their needs. The technology is a mobile user understanding platform that provides deep insights into who your users are, what they like and where they go, without compromising their privacy.
Once integrated with an app, the Personagraph SDK starts collecting various device signals such as other apps on the device, location, context and social. Our technology uses data from these signals to generate detailed user profiles that reveal interests, demographics and interaction with other apps. In addition, we provide an array of products that can be layered on top of the platform to help you better acquire, engage and monetize your users.
What do you do?
I am the Developer Evangelist for Personagraph, which means I work closely with developers and advocate for their needs at the company. Sometimes this includes speaking at events, other days I hold classes to train developers on how to use data, and I also write a lot about industry trends and how developers can capitalize on data to increase their revenue.
What do you find most rewarding about your role? Most challenging?
The most rewarding part about my role is knowing mobile data is at a nascent stage and there is an enormous amount of work to be done to evangelize the use of data and how it relates to revenue growth. I can live and breathe developers and data, while knowing no two days will look the same.
The most challenging part is getting comfortable with taking big chances on how to best communicate the message of mobile data and revenue growth. If at first you don’t succeed in reaching your audience at a large scale, you must be willing to work with smaller audiences until the sum of the parts equal the goal your working towards.
How do you stay up to date with trends in your industry/field?
Attending conferences is a must for evangelists. So is reading tech news across various sources. Lastly, social media is very effective at surfacing what is most important, right now. One difference between a Developer Evangelist and other roles at the company is its essential to remain unbiased, especially when discussing products with developers. Therefore, you see most great evangelists are very active online.
What are your top five applications or programs?
HTML5, CSS, Java, WordPress, Eclipse IDE
What is it that you can offer that others can’t – why should a buyer buy from you?
A developer should integrate our SDK to gain new insights into their users and to start using data more seriously. We can offer user inferences which, in turn, help to create new levels of understanding your user.
What are the main challenges you’re facing in the market today?
Main challenges we face are the number of SDKs on the market which do not really improve the app or the app performance has created a level of cynicism when businesses decide to introduce a new product.
How does the company and your technology stay up to date with trends in the industry?
Over 50% of our team is engineers and focused on R&D. We know the way we think about mobile data is evolving quickly and we have invested in making the best products available.
What would you change about the industry, if you could change one thing?
I would change the number of women and minorities on stage at tech conferences. For example, a minimum 30% female speaker and diversity ratio should be applied to all conferences in the industry.
On a personal level, what one non-tech thing you can’t live without?