There’s little more exciting than spinning a big roulette wheel and watching it as it comes to a stop on a prize. Well, except maybe a 330% lift in app re-engagement! With Appsaholic, Grand Prize Network’s app Prize Wheel has both.
Prize Wheel is a sweepstakes app that lets users spin for real prizes. When Prize Wheel wanted new ways to engage and retain its users, they turned to Appsaholic’s Rewarded Moments SDK.
In their implementation, Prize Wheel awarded Perk Points for daily app opens and continuous session engagement. According to Jerald Stuart, CEO of Grand Prize Network, “In our first month of using Appsaholic, Prize Wheel’s user engagement, retention, and revenues have increased.”
Beyond the 330% boost in app re-opens, Prize Wheel also found that 57% of Perk users visited the app over 10 times per month, compared to only 20% of non-rewarded users. Plus, more than 3x as many Perk users remained engaged 7 days after installing the app than did non-rewarded users.
With the huge impact initial engagement has on long-term app user churn, the SDK’s boosts to Prize Wheel’s engagement are bound to have powerful long-term effects. “Reward systems are a great mechanism and Appsaholic is a fully managed solution to these challenges faced by the industry today,” says Stuart.