In 2015, myThings has brought all its expertise from the desktop retargeting sphere to bear on the app ecosystem. It’s new App Retargeting solution is designed to serve as part of a cross-device or mobile-first approach to marketing apps; driving re-engagement among dormant users, as well as boosting app usage and spend. myThings App Retargeting brings unparalleled levels of transparency and customisability to programmatic retargeting campaigns.
The company will also be hosting the first ever Ignite Mixers at Apps World London this year – one on each day of the conference. They will provide a fun and informal setting for speedy networking with senior members from some of the biggest vendors and buyers in mobile marketing.
myThings was founded in 2005 and is a global leader in cross-device ad solutions. Its customised app and web retargeting campaigns provide advertisers with a unified view of their customers across mobile, desktop and Facebook – allowing them to segment users with all the granularity they require and target them with specific, personalised impressions based on in-app events.
It works with some of the world’s largest e-commerce, travel, utility and gaming brands including Adidas, Puma, French Connection, Orange and Microsoft. With offices in countries across Europe and the Americas, it personalises over five billion impressions a month for its clients.