p>Join Teradata’s ride to successful digital marketing. Play our VR game at booth 407 and make sure you win the iPhone 6s! At 2pm on day 1 Itay Levy, Managing Director Mobile CoE, will join the Marketing & Strategy panel discussion around “Effectively driving acquisition, retention and conversion”. Make sure you learn when to use push notifications and in-app messaging to improve your app experience. At 3pm on day 2 (Marketing & Strategy) we will reveal the surprising results from our international study conducted to see how the top 50 retailers in several countries use their apps. How many of the apps personalise content? How many provide incentives to shop online or at a physical store? Find out the results together with deeper insights and tips on best practices, so you are able to benchmark your own app. During the full two days we invite you to come to our booth 407 and meet our mobile experts who can tell you how to increase your user life-time value and bring back dormant users by designing, sending and measuring mobile marketing campaigns with our Teradata Digital Marketing Center. We look forward to seeing you soon in London!