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Planet of the Apps

Planet of the Apps: Apple’s New Reality TV Show for the Developers Article

Mobile apps became almost a cultural phenomenon now. With apps playing such an influential role, we often remain inquisitive about the creative process behind the apps. Well, until now except a few entrepreneurial efforts in awarding some app ideas, we never had a mass media show for app developers. But this time, Apple has come up with the idea of a new TV show that would not only reward the most deserving app ideas but also would allow the audience a deeper look into the creative process behind app development. This new TV show co-produced by Apple and Propagate content has been rightly named as the Planet of the Apps.

The idea behind it

What made Apple coming with such a TV series dedicated entirely to mobile apps? Well, the thought behind the event is propagating new ideas and nurturing them with the support and input of audience. At present, more than 2 million apps are there on the App Store alone and new apps are being published every day.

So, creative ideas became not only important to stay ahead of the audience but also for getting publicity among the audience. Planet of the Apps will allow app developers a scope to come out in public and share the creative ideas with the world. As apps are increasingly becoming part of our cultural expressions and lifestyle, a TV series dedicated entirely to mobile apps creation will really help to nurture the app ecosystem.

How it came into existence?

In the first quarter of this year, only Apple announced that it would come up with a TV series of this sort. But the company that time did not share many details except that music artist Will.i.am, TV executives Ben Silverman and Howard T. Owens will be part of this upcoming TV show. Obviously, except a vague idea that a TV show on Apple’s app Store is going to be a reality soon, we had no specific idea of how the show is going to be.

To take a deeper look into the motivation behind such a show can easily be grasped from the TV executive Howard T Owens’comment revealed by his colleague Ben Silverman. His idea was to deliver something like the American Idol of the tech world, as revealed now by Ben. Well, with top entrepreneurs producing TV show to promote and nurture business ideas is not entirely new and in recent times we had seen shows like Shark Tank with a similar and awkwardly successful effort.

In that measure, Planet of the Apps is not just entrepreneurial in character but it also holds robust measures and appeals to boost the creative development process in app development companies across the world. Planet of the Apps basically represents the foray of Apple into original content. As Apple had been planning for quite some time to break into television media with streaming service, the new TV series can as well prove to be the ground to take preparation and gain experience before venturing into the TV streaming with full force.

How Apple co-produces the show?

The new TV series is collaboratively created by Apple with Prospect Productions, that earlier produced successful shows like The Biggest Loser and Master Chef). The entire series is supposed to focus only on iOS apps, the development process behind them and their creators. In total 100 apps will be chosen who are privileged to share their development process and creative idea to the audience and gain promotional boost in the App Store.

What is the agenda and timeline of the show?

By applying to participate in the show the developers can have the scope to get airtime to reach millions of audience for publicity besides drawing the attention of venture capitalists for their investment in the app project. As investors are always vying for some great ideas that have the potential to become the next big thing, such a show can open up the opportunity for the startups

As per the co-producer Prospect, any app selected must be available for non-consecutive shooting sessions in Los Angeles between the end of this year and early next year. As for applying, contestants must have a fully functional iOS, macOS, tvOS or watchOS app developed latest by October 21. Beta versions will also be considered.

We cannot expect to see the trailers before a few months from now. Except being available across all Apple platforms, it is not clear whether the show would be chosen by traditional TV, cable networks and streaming services like Netflix.

Important things participant developers need to know

There are certain constraints and rules that developers and would-be contestants need to know. Any interested developer who is a legal resident of the U.S. should apply before and on 26th of August this year. The potential contestants need to submit their application video within this specified date. After applying with app video as would be contestants the applicants must be ready with their fully functional or Beta app for iOS, macOS, tvOS, or watchOS platform by 21st October.

To what extent it can benefit developers

For developers, the show is likely to open up huge vistas of opportunities for growth and publicity. Let us have a look at the key benefits gained by the developers of chosen 100 apps portrayed in the show.

  • App developers making among the 100 chosen apps will gain from hands-on guidance and support from the top experts in technology and entertainment.
  • Exposure to meet potential investors and backers with scope of gaining investment up to $10 million.
  • Placement of the app among the Featured category in the App Store after the show is over.
  • Huge publicity gain as each of the 100 apps covered in the show will be in the spotlight.

Apart from all other benefits like technology exposure through the guidance of experts, App Store promotion and lucrative opportunity of catching the attention of investors, a TV show like this can offer a huge boon to the brand promotion and publicity of the app. Actually, potential customers who are always ready to pay for deserving apps can directly be influenced by such show. That is a huge gain from the marketing point of view.

Future of Planet of the Apps

Planet of the Apps is just a stepping ahead of the new and emerging world of reality television called entrepreneurship television. Well, this show focused to the latest in mobile app taken business-themed TV shows further to boost creativity in the development and design process with hands-on guidance and collaborative approach of tech experts from one of the world’s most formidable tech brands.

By Keval Padia

Keval Padia is a Founder & CEO of Nimblechapps. He is in the field of mobile game development, with acute knowledge of mobile app design and UX design. His vision is to become the best mobile app & website development company.

Don’t forget you can learn from amazing developers on topics including Design, UX & UI at Apps World 2016 in London.

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