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Urban Airship at Apps World Article

Visit booth #A3 to learn about Urban Airship’s world leading mobile engagement platform and how it helps more than 40,000 apps accelerate their business. Don’t miss Emily Buckman, Digital Strategy Consultant at Urban Airship and James Keady, Samsung UKs Head of Digital as they discuss Samsung’s mobile engagement strategy in a fireside chat on Day 2 at 13:00. The conversation will cover topics such as the importance of mobile in driving brand loyalty, how mobile notifications can be used to upsell and cross sell and the challenges of moving away from traditional mass marketing and towards a 1:1 consumer engagement.

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