Apps World Series

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Apps World

Pioneering innovation in multiplatform apps


Category: Mobile Marketing

What are some of the Common Mistakes That Lead Your Mobile App to a Premature Death?

December 21st, 2016 by

Do you know that various enterprises tend to make mistakes while application development and applica

Billions are invested in to the App store over the holidays

December 14th, 2016 by

The holiday onslaught is coming, and if history is any indication it will bring along with it over $

Apple Search adds & ASO

November 10th, 2016 by

App Store Search Ads are here to stay. Apple launched the initiative on October 5, and already the a


November 1st, 2016 by

Do you know how many apps an average smartphone owner has with his phone? Well, it is on an average

Pocket App

October 17th, 2016 by

Pocket App has grown in to the UK’s largest mobile app developer and notes Coca-Cola, Microsof


October 12th, 2016 by

Twitter has grown in to one of the best known & well used social platforms around with millions


October 11th, 2016 by

As the leader in mobile customer support, Helpshift has grown massively as mobile has become the new

Push notification M-Stat

September 30th, 2016 by

To start with, only 21% of mobile users will consent to receive push notifications when they first l


September 14th, 2016 by

With nearly 3 million apps live on iOS, App Store SEO – or App Store Optimization – has become v

Apple Ads Banner

September 9th, 2016 by

Apple’s iOS App Store may contain millions of first and third-party applications, but both mob

Businesses need apps

September 7th, 2016 by

Today, businesses need to keep up-to-date with the latest developments hitting the technology indust

How brands can drive consumers towards their mobile offering

August 18th, 2016 by

A major investment in your mobile offering – a new app, enhanced interface or an in-context offeri

Customer Retention In The App World: Let’s Get Sticky

August 17th, 2016 by

Ask any business what their goal is, any business at all, and all of them will in some way relate to

Content is King

August 5th, 2016 by

Content discovery – we are now bombarded with more marketing messaging in 24 hours than what w

10 Mobile Marketing trends

July 29th, 2016 by

We see and experience shift in mobile marketing trends every year. From the emergence of mobile comm

John Lewis Header

July 27th, 2016 by

Through creative advertising and a strong sense of brand John Lewis are a company that’s omnic

Women working on a bed

July 25th, 2016 by

Push Notifications can be used a number of ways, it all depends on what you want to get out of it. I

Saachi header

July 15th, 2016 by

The ‘year of mobile’ thing became a joke that was never really funny. It’s what people in the

Treatwell Thiago Monteiro

July 13th, 2016 by

We had the opportunity to exclusively interview the Head of Mobile at Treatwell, Thiago Monteiro. Th

Mobile MArketing

June 30th, 2016 by

The Good: Competing with apps isn’t as bad as competing with the rest of the internet. Let’s fac

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