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Apps World

Pioneering innovation in multiplatform apps

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The entrepreneur who’s reinterpreted mobile payments Article post

The life of a serial entrepreneur is an unforgiving and intense roller coaster ride. One man who has enjoyed success this ride more so than others is Square Co-Founder Jim McKevley. Despite setting up numerous companies including Mira Inc, STL Programs, Inc, Third Degree, LLC, SixThirty, LaunchCode, & Square to name a few, McKevley doesn’t…

Apps World NA 2016 Accelerating Innovative Women In Technology Article post

While there’s a great more to be done when it comes to women in technology, the Bay Area is uniquely building momentum and innovating new initiatives to advance women’s success in tech. This year’s Apps World North America will have a focus across our 11 conference tracks with  what’s working, what’s needed, and what’s next…

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The ‘Alpha Female’ disrupting the dating app market Article post

Amanda Bradford is a woman on the way to the top, a Stanford University MBA with oodles of drive and motivation. However, Bradford’s dating app, The League, has been as controversial as it has been commercial. The League is an ultra-exclusive dating app with a waiting list of over 80,000 people who are then selected…

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Accelerating Digital Transformation with a Solid Mobile Foundation Article post

The ongoing mobile revolution represents a unique opportunity for organizations looking to stay engaged with their customers, tech leaders especially understand that the emergence of mobile has transformed customer expectations for communication, product delivery, and customer service. To accommodate these tastes, mobile experiences must be created that integrate with already-existing architectures on all available operating…

Back to Basics: Beginner’s Guide to Reaching Customers via Mobile Article post

Almost everyone seems to own an internet-enabled smartphone these days, with millions of people owning more than one mobile device, including additional smartphones or tablet computers. Given the ubiquity of smartphones and Internet on the move, mobile marketing is of increasing importance. Mobile marketing allows companies to tap into a much wider audience, but it…

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Fresh for Summer 2016 – Hot New iOS Photo/Video Apps Every #SocialMedia Marketer Needs in Their Arsenal Article post

Are you a social media marketer constantly on the hunt for new tools you can use to increase attention on your brand? Do you love discovering the hottest new resources before your social promotion competitors? Tracking new iOS app releases lets you uncover fabulous finds before other marketers even know they exist. If you want…

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Augmented Reality Marketing – Next Big Innovation in Audience Outreach? Article post

Are you tired of competing for customer attention in the increasingly crowded content marketing space? Are you seeing diminishing returns from your social media networking efforts and finding yourself wondering how to kick your marketing up a notch? One area of innovation that is currently exploding with activity is the augmented reality sector. Facebook has…

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Coca-Cola’s key innovator takes on mobile in an interconnected world Article post

The Coca-Cola Company has become one of the most well-known and recognisable brands in the world. People have an automatic association with their iconic bottles and classic Christmas adverts. Another thing that The Coca-Cola Company has become synonymous with is their constant ability to innovate. With that has come their attempt to maximize the mobile…

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Synchronicity: The Future of the Connected Customer Article post

Mobile retailers stand at the vanguard of the connected customer evolution. The average consumer’s life is increasingly lived online and there are almost hourly revolutions in technology. With more sophisticated mobile apps, cloud technology, big data and the Internet of Things, we are becoming more and more symbiotic. To stay relevant, retailers need to evolve…

Mobile health

Mobile Health App Market Article post

FTC Tool for Regulatory Intimation Hits Mobile Health Apps Market The web-based tool assists developers in ensuring regulatory compliance of their mobile health apps with federal requirements as applicable. Early this month on April 05, 2016, the interactive web based tool ‘Mobile Health Apps Interactive Tool’, was released by the Federal Trade Commission. This tool…

How to Build an Apps Influencer Marketing Strategy in 10 Simple Steps Article post

Few things are more exciting than a shiny new app. The attendees of Apps World 2016 (11-12 May, Santa Clara) know this all too well. With 10 tracks to choose from, enterprising apps developers have their pick of respected speakers from established companies like Netflix, Samsung, Twitter, and more. The event is a great opportunity…

Exclusive Interview with Luis Picurelli, CEO of Yeeply Article post

In the lead up to our Apps World Germany event in Berlin last week we managed to get an exclusive interview with the CEO of one of our exciting startups in the Origins Programme, Luis Picurelli, CEO of Yeeply. What is the key to effective innovation in mobile? When we started www.yeeply.com three years ago, a…

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Delivering beautiful UI on Android: Interview with Kevin Jung, Instagram Article post

Kevin Jung is a Software Engineer for Android at Instagram, one of the world’s leaders in gorgeous UI. He will be giving the final keynote on Day 1 of Droid World at Appsworld North America. Kevin, what will you be discussing at Droid World? People often associate Android apps with less charming user interfaces. Yet…

BIXOLON events

BIXOLON Showcases the Latest in mPOS Printing Innovation @ Apps World Germany 2016 – 20 – 21 April 2016 Article post

Check out BIXOLON Europe on stand 263 @ Apps World Germany where they will be encouraging visitors to #explorebixolon’s range of highly innovative solutions for the fast paced mPOS market throughout the show. What’s NEW? mPOS Hub Solution Providing the previously missing link between smart devices and wired POS peripherals, BIXOLON will be showcasing its…

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Ad mediation: Earn more money from same networks Article post

Lets say you have done all the optimization in your app. Made it interesting, engaging and everything else. Now what ? Does this mean that there is a no way to improve your Ad revenue. Luckily, its not so. If you have not done ( implemented ) Ad mediation, then chances are that you are…

Monetization

10 tips on app monetization by Ads Article post

Showing ads inside your mobile apps / games is one of the most powerful methods for making money from mobile platforms. Here are 10 such tips that any developer should be aware of who is interested in making money from mobile. 10. Display Ads only in free apps If your app is a paid application…

Nautical apps

Top 5 apps to take to sea Article post

When it comes to your desert island essentials, your favourite nautical app might not be at the top of your list – but it could save your life, if you ever find yourself lost at sea. While sailing just seems like good fun to an outsider, open water sailors take their passion very seriously –…

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Spyke Media @ Apps World – Berlin, 20-21 April Article post

Do you think you have “the next Candy Crush”? People find the best travel deals through your app travel portal? You help consumers make smarter choices with your shopping application? Now you’d like to convince as many people as possible to use your offer and find out how great it is. Then Spyke Media is…

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GoodBarber @ Apps World – Berlin, 20-21 April Article post

In the last year we’ve witnessed mobile becoming the top media channel, before the desktop web and television. These are both exciting and challenging times for actors of the mobile industry. Gathering momentum in that conjoncture required that we be ever more competitive. For us, this means, first and foremost, staying true to our ADN,…

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An exclusive interview with Zalando Technology HR business partner, Anne Dröge Article post

Anne Dröge is helping Zalando become one of the most influential fashion platforms in Europe. Apps World has managed to get an exclusive interview with Anne before she speaks on our Women in Tech panel at Apps World Germany. Can you tell us about your role as HR business partner at Zalando Technology? P&O Business partners,…