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Apps World

Pioneering innovation in multiplatform apps

Push Notifications

How to build powerful Push Notifications Campaigns users can’t resist Article post

To start with, only 21% of mobile users will consent to receive push notifications when they first launch an app and 70% of mobile users state that they would opt-in for push notifications, if they could actually understand what kind of message they were going to receive. This is exactly where you need to focus…

Kik Bot World

Exclusive Interview with Paul Gray, Director of Platform Services at Kik Article post

Bots continue to be one of the biggest growing mobile trends in 2016 and one of the pioneers supporting this technology has been Kik. There was no doubt in our mind that when launching Bot World 2016, this October 19-20, Kik had to be there. This week we have an exclusive interview with Bot World…

Bot

Messenger Bots: Here They Are To Make Your Life Easier Article post

A bot is simply an AI-powered system you can chat with on a platform. It is a software designed to automate tasks for which you would have to make an effort on your own like making an appointment, making a dinner reservation etc. It looks like every app is adding some degree of artificial intelligence…

Chatbot

How messaging applications and chatbots are changing the marketing landscape Article post

The chatbot trend has officially started. If you are following the mobile messaging industry in any way, you have undoubtedly heard of them. Chatbots have been popping up across industries, from Pizza Hut taking orders, to Sephora’s Kik chatbot offering personalised beauty tips. In this article, I want to talk about the impact messaging applications…

Interaction design

Interaction Design: creating a meaningful relationship between people and product Article post

Interaction Design is defined by the Interaction Design Association as the structure and behavior of interactive systems, with those that design it striving to create meaningful relationships between people and the products and services that they use, from computers to mobile devices to appliances and beyond. Interaction design kicked off the day the first screen…

Mobile VR Store

Developing for Mobile VR pt.5 – Store Submission Article post

This is it, the fifth and final part of my series of blog posts looking at developing VR for mobile. Parts 1, 2, 3 and 4 are available on Apps-World to read, looking at the why’s, how’s, considerations and performance optimisation and testing. Assuming you have read all of those and have created a stable release candidate build…

ASO

Infographic: App Store ASO Article post

With nearly 3 million apps live on iOS, App Store SEO – or App Store Optimization – has become vital for anyone serious about developing a profitable, long-tail app. ASO is all about long term, organic visibility. The idea is that by optimizing your app’s metadata, you can stay on top of trends in the…

Helpfulpeeps

Exclusive interview with Helpfulpeeps Co-Founder, Saf Nazeer Article post

Helpfulpeeps is a social media platform that relies on the good nature of other people and one of the startup success stories that used Apps World to help put their product in from of the eyes of mobile leaders. Saf Nazeer is one of the Co-Founders and idea men behind Helpfulpeeps, we managed to get some…

Apple Ads Banner

Apple’s Search Ads: What Are They And How Do They Work? Article post

Apple’s iOS App Store may contain millions of first and third-party applications, but both mobile app developers and consumers alike have long considered the App Store to be fundamentally broken from a search and discoverability perspective. Over the years, the Cupertino-based company has been seen to be acquiring smaller tech companies with a focus on…

Businesses need apps

Why successful businesses need mobile apps Article post

Today, businesses need to keep up-to-date with the latest developments hitting the technology industry in order to continue to be competitive and successful. Developments in mobile are taking place faster than ever and it is imperative that businesses keep up. For example, how many businesses are aware that customers now use mobile apps six times more than…

Developing for Mobile VR pt.4

Developing for Mobile VR pt.4 – Performance Optimisation & Testing Article post

Welcome to the 4th part of my series of blog posts about mobile Samsung Gear VR development. I will look at a series of useful tips and tricks about VR and mobile performance optimisation and testing, which will enable you to create an enjoyable, smooth experience for your users (and speed up your app submission…

Smart Apps 3.0

Smart Apps 3.0 Article post

What does the future hold for developers who currently build, or want to build, apps? I’ve been reflecting on where we’ve come from and thinking about what’s coming next. Until about 15 years ago they were just called phones, but then they started to come in two classes. The more capable and feature rich ones…

How to find the right investment for your business

How to find the right investor for your business Article post

Finding the appropriate investment opportunities for your business is rarely a straightforward task. And against the background of current economic instability, Bank of England interventions, and political fallout from Brexit, uncertainty is the only certainty right now. Although the recent Consumer Confidence Index remained relatively unchanged, one site announced that within 24 hours of Britain’s…

App developer

Are you considering these 5 Factors While Choosing a Mobile App Developer? Article post

Remember those seemingly endless discussions you had with your prospective website developer about building a website that is a true online reflection of what your business stands for? I am sure you asked plenty of questions and thought things through before zeroing in on the web developer who you could trust to deliver the website…

Developer header

Setting up an app for testing as part of development Article post

Testing is a part of the development process that is often left until an app is almost complete. I’ve found that setting up for testing at the start of a project has a number of benefits: -          It’s easier to start with a project that is set up this way than retrospectively adding tests and…

Developing for Mobile VR pt.3 - General Best Practice & Design Considerations

Developing for Mobile VR pt.3 – General Best Practice & Design Considerations. Article post

In this 3rd part of my series of blog posts about mobile Samsung Gear VR development, (although many aspects relate to VR design in general and will be applicable to other forms of mobile VR development) I will look at a series of useful tips and tricks centred around general best practice and VR design,…

How brands can drive consumers towards their mobile offering

How brands can drive consumers towards their mobile offering Article post

A major investment in your mobile offering – a new app, enhanced interface or an in-context offering can be extremely rewarding for a brand. However, it’s also hard work and potentially risky for the business. Get it right and you’ll engage with your consumers in new and exciting ways. Get it wrong and you’ll leave…

Customer Retention In The App World: Let’s Get Sticky

Customer Retention In The App World: Let’s Get Sticky Article post

Ask any business what their goal is, any business at all, and all of them will in some way relate to making money. All businesses want to grow their revenue, scale the company, and be a successful entity. It’s a very understandable goal. Most businesses go about this goal by trying to acquire more-and-more customers…

Oculus home

Developing for Mobile VR pt. 2 Article post

In my previous blog post, I looked at some reasons as to perhaps why you would or should be interested in developing mobile VR apps, with some thoughts on which platforms to support for the greatest impact. In this second part, I’ll look at some development and design tips and guidelines that will help you…

Untitled design(4)

Mobile App Design: How to Create the Perfect Balance of Design & Functionality Article post

A strong design and a clear functionality are key when it comes to a successful mobile app. Here 99designs presents how to combine design and functionality in different ways in order to underline the unique value of your app. According to Statista, there were 102 billion mobile app downloads around the world at the end…