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Pioneering innovation in multiplatform apps

App developer

Are you considering these 5 Factors While Choosing a Mobile App Developer? Article post

Remember those seemingly endless discussions you had with your prospective website developer about building a website that is a true online reflection of what your business stands for? I am sure you asked plenty of questions and thought things through before zeroing in on the web developer who you could trust to deliver the website…

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Setting up an app for testing as part of development Article post

Testing is a part of the development process that is often left until an app is almost complete. I’ve found that setting up for testing at the start of a project has a number of benefits: -          It’s easier to start with a project that is set up this way than retrospectively adding tests and…

Developing for Mobile VR pt.3 - General Best Practice & Design Considerations

Developing for Mobile VR pt.3 – General Best Practice & Design Considerations. Article post

In this 3rd part of my series of blog posts about mobile Samsung Gear VR development, (although many aspects relate to VR design in general and will be applicable to other forms of mobile VR development) I will look at a series of useful tips and tricks centred around general best practice and VR design,…

How brands can drive consumers towards their mobile offering

How brands can drive consumers towards their mobile offering Article post

A major investment in your mobile offering – a new app, enhanced interface or an in-context offering can be extremely rewarding for a brand. However, it’s also hard work and potentially risky for the business. Get it right and you’ll engage with your consumers in new and exciting ways. Get it wrong and you’ll leave…

Customer Retention In The App World: Let’s Get Sticky

Customer Retention In The App World: Let’s Get Sticky Article post

Ask any business what their goal is, any business at all, and all of them will in some way relate to making money. All businesses want to grow their revenue, scale the company, and be a successful entity. It’s a very understandable goal. Most businesses go about this goal by trying to acquire more-and-more customers…

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Developing for Mobile VR pt. 2 Article post

In my previous blog post, I looked at some reasons as to perhaps why you would or should be interested in developing mobile VR apps, with some thoughts on which platforms to support for the greatest impact. In this second part, I’ll look at some development and design tips and guidelines that will help you…

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Mobile App Design: How to Create the Perfect Balance of Design & Functionality Article post

A strong design and a clear functionality are key when it comes to a successful mobile app. Here 99designs presents how to combine design and functionality in different ways in order to underline the unique value of your app. According to Statista, there were 102 billion mobile app downloads around the world at the end…

Planet of the Apps

Planet of the Apps: Apple’s New Reality TV Show for the Developers Article post

Mobile apps became almost a cultural phenomenon now. With apps playing such an influential role, we often remain inquisitive about the creative process behind the apps. Well, until now except a few entrepreneurial efforts in awarding some app ideas, we never had a mass media show for app developers. But this time, Apple has come…

5 Best Augmented Reality Apps and Games in 2016

5 Best Augmented Reality Apps and Games in 2016 Article post

There’s no question that a certain app has stirred up a lot of attention about augmented reality (AR) in the past few weeks. Pokemon Go’s success is unprecedented, and marketers are still trying to figure out how the game became so popular so quickly and what role AR played in its mass appeal. While AR…

Content is King

Facebook is still king. Content is still king. Article post

Content discovery – we are now bombarded with more marketing messaging in 24 hours than what would reach our parents in a year. Too much content, too much messaging – how to get your voice heard in this “time impoverished” society. This is where the power of Facebook wins – in many ways using Facebook…

Why Mobile Design Should Affect Web Design

Why Mobile Design Should Affect Web Design Article post

By now, you might have heard about responsive web design, responsive website and responsive development. But are you aware what actually led to responsive web design? At the center of web design today is mobile technology. Mobile users have grown exponentially. Reports state that there will be 2 billion smartphone users by 2015 and 83%…

Understanding the key principles of App design to create the best UI possible.png

Understanding the key principles of App design to create the best UI possible Article post

App design has steadily evolved since the release of the very first iPhone. An app’s user interface is intrinsically linked to their user experience. What is considered ‘en vogue’ in app design is continually changing, but there are key principles that have stood the test of time. Workflow Creating the app’s workflow is integral to…

10 Mobile Marketing trends

10 Trends That Will Shape Mobile Marketing in Near Future Article post

We see and experience shift in mobile marketing trends every year. From the emergence of mobile commerce to the growing importance of chat apps, we see new trends keep shaping the mobile marketing scene. Here we have picked such big trends that will shape mobile marketing in near future. 1. Integration of mobile social and…

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Exclusive interview with Seinne Veit, Director, Online Product at John Lewis Article post

Through creative advertising and a strong sense of brand John Lewis are a company that’s omnichannel marketing stands out from the crowd. This week we have an exclusive interview with Apps World speaker Seinne Veit gives her insight in to how Mobile Marketing is vital for John Lewis and what is getting her really excited…

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How Can Push Notifications Be Used To Increase Revenue and Engagement? Article post

Push Notifications can be used a number of ways, it all depends on what you want to get out of it. It doesn’t matter what type of app you have, your main goal is to get people to actually use and engage with it. Whether you’re looking to increase your sales, get more bookings or…

Designing mobile VR

Developing for Mobile VR – pt.1: A brief overview of the current landscape Article post

There are currently two main strands of VR development – tethered and untethered, or PC-based and mobile-based. PC-based, tethered VR utilises the powerful graphics cards within desktops to run high-end VR headsets such as the Oculus Rift and HTC Vive. Mobile, untethered VR utilises a user’s mobile phone device within a plastic, cardboard or foam…

Nanocosmos

The possibilities and problems of live video streaming Article post

Businesses worldwide are quickly adopting live video streaming for their ventures. Diverse applications explain why: from classic video conferencing and webcasting tools, TV Broadcast-like applications for sports and e-sports streaming, or collaboration applications like doctor’s appointments via a tablet to social media streaming apps for user generated content (UGC). Live video makes content more accessible…

Accenture

The future is in applications Article post

Continuous technological innovation is disrupting every industry; opening up new services, revenue streams, customer experiences and opportunities for market expansion. But for many organisations, business processes and applications are lagging behind the pace of change. This slows them down while opening up the potential for competitors to forge ahead and make the most of the…

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Assessing the Changing Mobile Marketing Landscape – An Agency Point of View Article post

The ‘year of mobile’ thing became a joke that was never really funny. It’s what people in the industry used to laughingly say through gritted teeth at industry events. Thankfully It’s not something you really hear anymore, as it now seems to be broadly accepted that mobile is an important part of any marketing or…

Treatwell Thiago Monteiro

Exclusive Interview with Thiago Monteiro Head of Mobile for Treatwell Article post

We had the opportunity to exclusively interview the Head of Mobile at Treatwell, Thiago Monteiro. Thiago will be speaking at this years Apps World London show in October. Can you give a brief introduction to who you are and what you do? My name is Thiago Monteiro and I have been working in digital marketing…