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10 Mobile Marketing trends

10 Trends That Will Shape Mobile Marketing in Near Future Article post

We see and experience shift in mobile marketing trends every year. From the emergence of mobile commerce to the growing importance of chat apps, we see new trends keep shaping the mobile marketing scene. Here we have picked such big trends that will shape mobile marketing in near future. 1. Integration of mobile social and…

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Exclusive interview with Seinne Veit, Director, Online Product at John Lewis Article post

Through creative advertising and a strong sense of brand John Lewis are a company that’s omnichannel marketing stands out from the crowd. This week we have an exclusive interview with Apps World speaker Seinne Veit gives her insight in to how Mobile Marketing is vital for John Lewis and what is getting her really excited…

Women working on a bed

How Can Push Notifications Be Used To Increase Revenue and Engagement? Article post

Push Notifications can be used a number of ways, it all depends on what you want to get out of it. It doesn’t matter what type of app you have, your main goal is to get people to actually use and engage with it. Whether you’re looking to increase your sales, get more bookings or…

Designing mobile VR

Developing for Mobile VR – pt.1: A brief overview of the current landscape Article post

There are currently two main strands of VR development – tethered and untethered, or PC-based and mobile-based. PC-based, tethered VR utilises the powerful graphics cards within desktops to run high-end VR headsets such as the Oculus Rift and HTC Vive. Mobile, untethered VR utilises a user’s mobile phone device within a plastic, cardboard or foam…

Nanocosmos

The possibilities and problems of live video streaming Article post

Businesses worldwide are quickly adopting live video streaming for their ventures. Diverse applications explain why: from classic video conferencing and webcasting tools, TV Broadcast-like applications for sports and e-sports streaming, or collaboration applications like doctor’s appointments via a tablet to social media streaming apps for user generated content (UGC). Live video makes content more accessible…

Accenture

The future is in applications Article post

Continuous technological innovation is disrupting every industry; opening up new services, revenue streams, customer experiences and opportunities for market expansion. But for many organisations, business processes and applications are lagging behind the pace of change. This slows them down while opening up the potential for competitors to forge ahead and make the most of the…

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Assessing the Changing Mobile Marketing Landscape – An Agency Point of View Article post

The ‘year of mobile’ thing became a joke that was never really funny. It’s what people in the industry used to laughingly say through gritted teeth at industry events. Thankfully It’s not something you really hear anymore, as it now seems to be broadly accepted that mobile is an important part of any marketing or…

Treatwell Thiago Monteiro

Exclusive Interview with Thiago Monteiro Head of Mobile for Treatwell Article post

We had the opportunity to exclusively interview the Head of Mobile at Treatwell, Thiago Monteiro. Thiago will be speaking at this years Apps World London show in October. Can you give a brief introduction to who you are and what you do? My name is Thiago Monteiro and I have been working in digital marketing…

minimalism in UX

The Come-back of Skeuomorphism: Out with the old, in with the New – How minimalism will maximise your UX Article post

Let’s quickly check with Wikipedia: “A skeuomorph is a derivative object that retains ornamental design cues from structures that were necessary in the original.”So far so good. But heed the details, the important bit is the past tense. And the word “original”. What is the “original” in our days then?Perhaps an alien like the first…

Slack bot

Why technology companies are betting big on bots Article post

Could internet bots replace apps on your smartphone? When German computer scientist Joseph Weizenbaum wrote a program in the 1960s that was capable of simulating a conversation between a psychiatrist and patient, little did he know his discovery would form the basis of one of today’s most burgeoning technologies. Called Eliza, the software he developed…

Mobile MArketing

How to Stay Competitive in an Increasingly Growing App Market Article post

The Good: Competing with apps isn’t as bad as competing with the rest of the internet. Let’s face it. Getting users to your app is hard. Most apps get slapped with the power-law of the App Store: “The chances that any [new app] will ever break into the top 1000 are effectively 0%” — Alex Austin,…

Smaller social media apps about to hit the big time

11 Smaller Social Media Apps Poised to Break Out in 2016 Article post

While social media platforms race against each other to stay on top, new and upcoming apps seem to pop up every day to cater to the various socializing needs of connected consumers. Interest in social media and instant messaging apps continues to increase, which means consumers are constantly looking for niched platforms for more interactive and…

Video Apps

6 Video Apps You Need to Stay in Touch Article post

By Jake Anderson, Jake is a professional tech blogger. Awestruck by Star trek as a kid, Jake Anderson has been relentless in his pursuit for covering the big technological innovations which will shape the future. A self-proclaimed gadget freak, he loves getting his hands on every piece of gadget he can afford. @_ShoutatJake The best part of…

App-USP

4 Steps to Establish Your App’s USP Article post

By James Tee James Tee is a Content Marketing Executive at Sonin app development. They’ve helped many entrepreneurs and start-ups in the app industry realise their potential and have transformed initial projects into fully viable business models. For more visit http://sonin.agency/ Don’t forget to check out the awesome lineup of developer topics at Apps World…

Small-business-using-apps

10 Apps Every Small Business Owner Should Have Article post

If you own a small business, you’ll often find yourself trying to juggle several equally important tasks at the same time. Staying organised is crucial so that you don’t neglect certain tasks in order to get others done, and thanks to the wide variety of apps for small business owners, it is now easier than…

The Inner Circle Summer Polo Cup 2015 - ©Paparazzi VIP Photography - www.paparazzivip.com - simon@paparazzivip.com

Where to launch first in Europe? We asked The Inner Circle. Article post

The UK referendum and a potential Brexit are now approaching, leaving cities like Berlin, Stockholm and Paris competing to become Europe’s next #1 tech hub. With Amsterdam being in the middle of this ‘battle’, we asked Michael Krayenhoff, co-founder of The Inner Circle, why they launched their dating app in Amsterdam first and why they opened…

Money flying out of smartphone

How to Design an Amazing App Article post

By Brian Jens, Brian Jens is a designer and blogger from DesignContest. He loves doing research on the most burning themes of the design niche. Brian is always on the crest of a wave since he constantly tracks new market trends and tendencies. Feel free to send your ideas to the blogger and get a…

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Jumping on board the bot development bandwagon Article post

By Matt Lacey, Matt is a Software developer with 13+ year experience and specialising in Mobile and .NET technologies.  Over the last few months there has been a massive growth in interest in creating chat bots. Facebook Messenger currently has a reported 10,000 developers working on creating bots. Telegram, Line, Skype and Slack are also…

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First there was Google Cardboard Article post

Starting off as a Google “20% Innovation Time Off” project by David Coz and Damien Henry at the Google Cultural Institute, Paris, the Google Cardboard was initially taken as a joke response to the Oculus Rift (HTC Vive was unknown at the time) when it was handed out to all attendees of the Google I/O developers event in…

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This Is Why Your Business Needs an App in 2016 Article post

Back in 2009, Apple showed off its latest run of iPhones with an ad campaign marked by a now legendary slogan: “There’s an app for that.” Apple went on to trademark the phrase in 2010, and since then, apps have become one of the most ubiquitous means of technological interaction out there. You can find…