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Pioneering innovation in multiplatform apps

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First there was Google Cardboard Article post

Starting off as a Google “20% Innovation Time Off” project by David Coz and Damien Henry at the Google Cultural Institute, Paris, the Google Cardboard was initially taken as a joke response to the Oculus Rift (HTC Vive was unknown at the time) when it was handed out to all attendees of the Google I/O developers event in…

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This Is Why Your Business Needs an App in 2016 Article post

Back in 2009, Apple showed off its latest run of iPhones with an ad campaign marked by a now legendary slogan: “There’s an app for that.” Apple went on to trademark the phrase in 2010, and since then, apps have become one of the most ubiquitous means of technological interaction out there. You can find…

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Exclusive Interview with Josh Todd, CMO @ Localytics Article post

In the run up to his session on Mobile Strategy & Marketing at Apps World North America, we managed to get a 1:1 interview with Localytics, CMO, Josh Todd. Can you give us a brief history of how you got to where you are today? I feel lucky to be able to lead such an…

Authy Connects 3D to 2FA at Apps World North America Article post

When people talk about mobile-first, they usually aren’t thinking ‘security first.’ But they should be. Building any new application or service today—especially when considering the international market for mobile-first apps, wearables, and IoT applications—requires a more critical eye towards security. Gating an app with a simple username and password worked fine twenty years ago, but…

Why Choose Ireland For Business? Article post

Ireland offers many unique benefits for the establishment of your first overseas subsidiary, including modest tax rates, a strong IP regime, a highly educated workforce and an outstanding location within the Euro currency zone. Also, as a common law jurisdiction with a sophisticated judiciary, Ireland offers comprehensive tax and legal protections for the creators and…

Rakuten @ Apps World North America Article post

Group Panel Speaker : Giacomo Lami – VP of Product (Mobile) Title: The needs of building a mobile ecosystem SDK framework in organizations that manage multiple Mobile applications. Abstract : In today’s world, building a good stand alone app is not enough. Companies need to aligned to the market and to the fact that the user experience…

TRANSILITY @ Apps World North America Article post

Mobility has great strength to empower enterprises and consumers for ease of business. And we i.e. TRANSILITY are on a mission to transform the business world, leveraging power of mobility and connected devices. With years of experience, thorough practices and futuristic vision, we offer customizable solutions, products and services for the connected world. At AppsWorld,…

oneAudience @ Apps World North America Article post

oneAudience is a leading mobile data intelligence provider that connects mobile app developers, publishers and advertisers. Through our network of participating app developers and publishers, we process billions of mobile behavioral data points including app usage and device signals combined with demographic, lifestyle and purchase data to create real world mobile audience segments. We help…

MUNDOmedia @ Apps World North America Article post

MUNDOmedia is the premier global leader in digital advertising, specializing in user acquisition through Cost Per Install for mobile focused clients, Cost Per Acquisition for desktop focused clients and Pay Per Call. With office locations worldwide, including USA, Canada, Europe and China, MUNDOmedia is an industry leader in customer service and offers world-class expertise in…

Leadbolt – Booth 954 @ Apps World North America Article post

Monetize your app with high performance Mobile Native Advertising from Leadbolt. Come see how Native Video, Native Rewarded Video, and Native Rich Display ads fit seamlessly into your app to ensure a great user experience, while driving top results. App Developers, get a $50 bonus for signing up. Advertisers, come get up to $100 off…

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Exclusive Interview with Nextasoft, CEO & Founder, Alberto Cervini Article post

Alberto Cervini is Founder & CEO at Nextasoft, a software development company exhibiting at Apps World Germany. We managed to get an exclusive interview with Alberto on how he sees the future of mobile development in 2016. What is the key to effective innovation in mobile? During the last two years 70% of transmitted information…

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The entrepreneur who’s reinterpreted mobile payments Article post

The life of a serial entrepreneur is an unforgiving and intense roller coaster ride. One man who has enjoyed success this ride more so than others is Square Co-Founder Jim McKevley. Despite setting up numerous companies including Mira Inc, STL Programs, Inc, Third Degree, LLC, SixThirty, LaunchCode, & Square to name a few, McKevley doesn’t…

Apps World NA 2016 Accelerating Innovative Women In Technology Article post

While there’s a great more to be done when it comes to women in technology, the Bay Area is uniquely building momentum and innovating new initiatives to advance women’s success in tech. This year’s Apps World North America will have a focus across our 11 conference tracks with  what’s working, what’s needed, and what’s next…

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The ‘Alpha Female’ disrupting the dating app market Article post

Amanda Bradford is a woman on the way to the top, a Stanford University MBA with oodles of drive and motivation. However, Bradford’s dating app, The League, has been as controversial as it has been commercial. The League is an ultra-exclusive dating app with a waiting list of over 80,000 people who are then selected…

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Accelerating Digital Transformation with a Solid Mobile Foundation Article post

The ongoing mobile revolution represents a unique opportunity for organizations looking to stay engaged with their customers, tech leaders especially understand that the emergence of mobile has transformed customer expectations for communication, product delivery, and customer service. To accommodate these tastes, mobile experiences must be created that integrate with already-existing architectures on all available operating…

Back to Basics: Beginner’s Guide to Reaching Customers via Mobile Article post

Almost everyone seems to own an internet-enabled smartphone these days, with millions of people owning more than one mobile device, including additional smartphones or tablet computers. Given the ubiquity of smartphones and Internet on the move, mobile marketing is of increasing importance. Mobile marketing allows companies to tap into a much wider audience, but it…

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Fresh for Summer 2016 – Hot New iOS Photo/Video Apps Every #SocialMedia Marketer Needs in Their Arsenal Article post

Are you a social media marketer constantly on the hunt for new tools you can use to increase attention on your brand? Do you love discovering the hottest new resources before your social promotion competitors? Tracking new iOS app releases lets you uncover fabulous finds before other marketers even know they exist. If you want…

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Augmented Reality Marketing – Next Big Innovation in Audience Outreach? Article post

Are you tired of competing for customer attention in the increasingly crowded content marketing space? Are you seeing diminishing returns from your social media networking efforts and finding yourself wondering how to kick your marketing up a notch? One area of innovation that is currently exploding with activity is the augmented reality sector. Facebook has…

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Coca-Cola’s key innovator takes on mobile in an interconnected world Article post

The Coca-Cola Company has become one of the most well-known and recognisable brands in the world. People have an automatic association with their iconic bottles and classic Christmas adverts. Another thing that The Coca-Cola Company has become synonymous with is their constant ability to innovate. With that has come their attempt to maximize the mobile…

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Synchronicity: The Future of the Connected Customer Article post

Mobile retailers stand at the vanguard of the connected customer evolution. The average consumer’s life is increasingly lived online and there are almost hourly revolutions in technology. With more sophisticated mobile apps, cloud technology, big data and the Internet of Things, we are becoming more and more symbiotic. To stay relevant, retailers need to evolve…